Can Idris Elba save Superdry?

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Those that know me well know that I despise Superdry. For me it is the epitome of generic, unimaginative and everyday high street fashion. Meaningless garish oriental characters splashed across dull and cheap looking coats worn by Barratt home residing, middle management types who watch top gear. Tedious hoodies worn by that bloke at University … Read more

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