Can Idris Elba save Superdry?

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Those that know me well know that I despise Superdry. For me it is the epitome of generic, unimaginative and everyday high street fashion. Meaningless garish oriental characters splashed across dull and cheap looking coats worn by Barratt home residing, middle management types who watch top gear. Tedious hoodies worn by that bloke at University … Read more

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5 Brands a True Gentleman Should Never Be Seen In

I make no pretence about being an immensely snobby and critical sort of chap when it comes to other people’s dress sense. I happily make wild aspersions on people I have never spoken to, sat metres away from me in pubs or on trains, based on their misguided or down right ridiculous dress sense. Do … Read more

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